Our Story

Exceptional California Winemaking. Crafted for Every Lifestyle.

Every great wine company is built on a belief.

Ours is built on the conviction that exceptional California winemaking should never be limited by the presence—or absence—of alcohol.

Today, that conviction lives in every bottle bearing the Prestige name—from Interstice and Prestige Zero to every future collection we create. Every bottle is crafted to the same uncompromising standard of excellence.

That conviction challenged a simple question:

Why should choosing not to drink alcohol mean settling for an inferior wine?

As we explored the alcohol-removed wine category, we discovered tremendous opportunity—but also tremendous disappointment. Too many wines lacked the aroma, structure, complexity, and balance that define exceptional California winemaking. They tasted like substitutes rather than authentic wines.

We believed there had to be a better way.

That belief became The Prestige Standard—our commitment to crafting exceptional California wines for every lifestyle.

At the heart of that commitment is renowned California winemaker Tom Hinde, whose decades of experience producing premium California wines guide every bottle we create. His philosophy is simple:

Every bottle begins as exceptional California wine.

We source exceptional fruit from California's most respected wine-growing regions and combine expert craftsmanship with carefully selected technologies that preserve the integrity, balance, aroma, and character of every wine we produce. As winemaking and alcohol-removal techniques continue to evolve, so will our pursuit of excellence.

Whether you enjoy Interstice, Prestige Zero, or future collections yet to come, our philosophy never changes.

Every bottle begins as exceptional California wine.
Every bottle is crafted without compromise.
Every bottle bearing the Prestige name must be worthy of it.

Great wine has always been about bringing people together—around a dinner table, during life's greatest celebrations, and through life's quietest moments.

Whatever your lifestyle, whatever your choice, you should never have to compromise on quality, craftsmanship, or the experience of enjoying exceptional California wine.

Different collections.
One philosophy.
One uncompromising standard.